Active wear is a large industry in North America, with many opportunities. But how can the special elements of a new entrant be reflected in a brand story?

the opportunity

Sproat Industries approached us as they planned to enter into the North American market with their first direct active wear jacket. Our task was to create a new brand that reflected the experience of their unique luxury garment.

their story

"For the love of comfort” defined the lifestyle brand we designed for Sproat. Within two months, we created a message and campaign with our social media and PR partners, including Tara Clark and Cori Howard. The result: a new brand, story-based video, and images for a Kickstarter campaign launch. The campaign exceeded their expectations, doubling their set revenue goal.

See the campaign on Kickstarter.

our work

brand strategy
brand design
content strategy
short film
lifestyle photography
portrait photography
graphic design
logo design
motion graphics
social media