Active wear is a large industry in North America, with many opportunities. But how can the special elements of a new entrant be reflected in a brand story?
Sproat Industries approached us as they planned to enter into the North American market with their first direct active wear jacket. Our task was to create a new brand that reflected the experience of their unique luxury garment.
"For the love of comfort” defined the lifestyle brand we designed for Sproat. Within two months, we created a message and campaign with our social media and PR partners, including Tara Clark and Cori Howard. The result: a new brand, story-based video, and images for a Kickstarter campaign launch. The campaign exceeded their expectations, doubling their set revenue goal.
