When it comes to our homes, what's the balance between affordability and lifestyle? That was the question we addressed as we set out to define what home really is.
Wesgroup is a successful residential and commercial developer, successful in developing urban homes. With a focus on locations that are really about lifestyle, they wanted a video that was clear about how important that is when thinking about where we live.
Through a series of three interviews with new homeowners, we emphasized what was most important. The interviews were candid and set in natural locations. Through that, it became clear that where they live is a big part of what home means to them.